Lordstown Motors Doesn’t Excite…That could be a good thing

Lordstown Motors

Honestly we couldn’t tell if this was a political rally hosted by Mike Pence or a launch event of an electric truck where basically the “specs” were – we will beat everyone to market.

Here are the specs we know today:

  • 250 mi range on full charge
  • In Wheel “Hub Motors” reduce losses
  • 4 Motor Drive Train
  • 7,500 lb towing capacity
  • 600 HP | 5.5s 0 – 60 mph

Why is Lordstown Still Interesting?

Because it’s not trying to be the Cybertruck, Badger or Rivian. It’s a modern pickup truck targeted perfectly at a market of people who just want to drive a new pick up truck. Not a fancy tech fueled vehicle with self driving capabilities or modern fuel sources like the badger. It is just an electric pickup truck.

Beyond the fact that there is a business case for what they are building we do have concerns around the topic of “brand loyalty”. With Ford, Toyota and Ram all pushing for Electric variants in the coming years we wonder if Lordstown will bring enough attention from those looking for a workhorse to break away from the big 3.

Being first to market isn’t always the one who sticks around. Rivian, Tesla and Nikola are all slated to release in 2021 as well all targeting small niches within the pickup truck market. It will be interesting to see if Lordstown’s not as exciting launch is a tell tale of how well they will do in the market.

Share this post →


A weekly newsletter helping climate founders and investors discover undercover climate startups, technologies and opportunities before everyone else. Written by founders, executives and investors with years across the climate-tech space. Subscribe for free today to grow your climate positive impact.

Related posts...

Everyone Should Understand The Carbon Cycle

Measuring carbon levels is important because it is our planet’s natural thermometer. Earth’s atmosphere regulates temperature and will respond to extreme imbalances much like how the human body does once it reaches an internal temperature of around 104°F (40°C): the major organs that give us life will begin to break down.

Read now ➜

Discover Pre Series-A Climate Startups Weekly

Develop your market map of up-and-coming climate startups and market opportunities by subscribing to our weekly newsletter for free.